THE 1 WINDFALL BY RAFI MOHAMMED PDF

As small business owners, we tend to look at the pricing component of the marketing mix the same way we look at diet and exercise — fun to read about and buy products around, but not actually to IMPLEMENT. Rafi and I connected after I reviewed the book and he told me that there would be a follow-up. And here it is. I received my copy about a month ago. Business Challenge?

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We rate each piece of content on a scale of 1—10 with regard to these two core criteria. Our rating helps you sort the titles on your reading list from adequate 5 to brilliant For instance, it may be offer decent advice in some areas but be repetitive or unremarkable in others.

Often an instant classic and must-read for everyone. While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Innovative — You can expect some truly fresh ideas and insights on brand-new products or trends. We look at every kind of content that may matter to our audience: books, but also articles, reports, videos and podcasts.

What we say here about books applies to all formats we cover. Although the prose can be dry at times, this manual provides crucial points to consider. He also wrote The Art of Pricing. Summary Pricing Your Way to Higher Profits Pricing your product or service appropriately is an excellent way to increase your profits. Pricing is a corporate and marketing strategy that offers a wide variety of tactics and options for boosting profitability.

Instead, use value-based pricing, which reflects what customers are willing to pay for your product rather than what it costs you to produce it. If you charge only one price, you may miss out on business from potential customers who want to pay more or less than your set fee. Street vendors understand this concept: They raise the price of umbrellas when it rains since they know passersby will pay extra to stay dry.

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Review: 'The 1% Windfall' by Rafi Mohammed

We rate each piece of content on a scale of 1—10 with regard to these two core criteria. Our rating helps you sort the titles on your reading list from adequate 5 to brilliant For instance, it may be offer decent advice in some areas but be repetitive or unremarkable in others. Often an instant classic and must-read for everyone.

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Rafi Mohammed, Ph.D.

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