EENADU PADAVINODAM PDF

The rapid expansion of Eenadu allowed diversification of its portfolio venturing into other markets such as finance and Chit Priya Foods , film production Usha Kiran Films , film distribution Mayuri Films and a group of television channels ETV , all of which are organized under the Ramoji Group. History Initially, the circulation of Eenadu was limited. When it was launched in the city of Visakhapatnam, it was not able to sell more than 3, copies per week. Eenadu found himself struggling to become a daily publication ranked among othlication. However, it was popular in regions and rivalry was still a problem. Eenadu hired a new group of directors to be part of his key decision and management group that took him to what he is today: the newspaper with the largest circulation in the region.

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The rapid expansion of Eenadu allowed diversification of its portfolio venturing into other markets such as finance and Chit Priya Foods , film production Usha Kiran Films , film distribution Mayuri Films and a group of television channels ETV , all of which are organized under the Ramoji Group.

History Initially, the circulation of Eenadu was limited. When it was launched in the city of Visakhapatnam, it was not able to sell more than 3, copies per week. Eenadu found himself struggling to become a daily publication ranked among othlication. However, it was popular in regions and rivalry was still a problem. Eenadu hired a new group of directors to be part of his key decision and management group that took him to what he is today: the newspaper with the largest circulation in the region.

Eenadu was launched from Visakhapatnam in by Ramoji Rao, a businessman with other successful companies: Priya Pickles and Margadarsi Chitfunds. Eenadu began with a print order of 4, copies, composed by hand and produced with a second hand press. But at the time he was admitted to the Office of Audit Circulations in , his circulation was 48, When Eenadu expanded to Hyderabad in , it divided the city into target areas, recruited the servants three months earlier and gave away the free newspaper for a week.

During the s, technology allowed Eenadu to extend into larger areas in addition to major cities. Previously, it was difficult to handle even the three editions of the s Visakhapatnam, Vijayawada and Hyderabad because the only communication facilities were telegram, telephone and teleprinter, which had limited presence in rural Andhra Pradesh.

But with the introduction of offset printing, photocomposition software and computers, Eenadu was able to launch issues in smaller cities like Tirupathi in From the s, Eenadu News Editor, from his office in Hyderabad, And the dissemination of the organization.

However, by the end of the s, there were six major Telugu newspapers operating, and the business was highly competitive. In , Eenadu introduced "tabloid edition" journals to bring its presence not only to district cities like Rajamundry, Karimnagar, Guntur and Adilabad, but also taluka cities like Suryapet and Tadepalligudem.

Each publishing center was responsible for 40 engineers to run their printing presses. The Eenadu district papers were based on market research that heavy local content would generate new groups of readers and increase advertising revenue.

Now the district newspapers print local news specifically for each important place in the area, thus denying the need for a different local newspaper.

A special section is published every day of the week.

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