Ankit Sharma cohsumer it liked it Nov 05, Why Jugaad is an enemy Of service and manufacturing excellence? He lives in Mumbai with his wife and five-year-old son. Archit Raheja marked it as to-read Feb 28, For instance, Dheeraj has used Bollywood as an effective mirror to portray societal changes. Return to Book Page. Inside indoa Indian Mind and Wallet.
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A richly insightful account of one of the most significant transformations in the world today. Adam Morgan Founder eatbigfish Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with the certainty of a person who has lived the changes as much as he has witnessed them.
Every marketeer should keep this book on his office desk as a ready reckoner. Dheeraj has done a commendable job in peeling off the layers from the onion—creating frameworks and providing very relatable examples to understand the culture.
For instance, Dheeraj has used Bollywood as an effective mirror to portray societal changes. Consumer India is a must-read for those who want to understand the cultural evolution of India with its nuances. A labor of love. His writing simultaneously reflects him as a "sutradaar" telling the captivating story of a changing India, even as it does so with the unbiased and expert credentials of the "computerji" he describes here.
Dheeraj insightfully marries the rapid changes he chronicles with the assimilative fabric of India; where "and" trumps "or. Prasad Narasimhan.
CONSUMER INDIA BY DHEERAJ SINHA PDF