COMPORTAMIENTO DEL CONSUMIDOR LEON G SCHIFFMAN PDF

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biografia schiffman

Biografa de Schiffman Leon G. El profesor Schiffman es un experto reconocido a nivel nacional sobre el comportamiento de los consumidores mayores. Su investigacin pionera fue sobre el consumidor anciano, concretamente estudios sobre los aspectos psicolgicos y sociolgicos de la edad percibida y el comportamiento innovador de los consumidores mayores, que ha sido publicado en numerosas revistas de marketing y con frecuencia se hace referencia por otros investigadores. Los intereses del Dr. Schiffman sobre la investigacin tambin incluye las dimensiones del comportamiento del consumidor del comercio electrnico y el uso de los consumidores de Internet, la difusin de la tecnologa de consumo, y la calidad de los consumidores de los temas de vida. Es receptor de varios premios y honores, el Dr.

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