At the age of 18, Boucicaut left his family shop and started street vendor selling of fabrics. Background Aristide Boucicaut was born in Belleme. His father was a hat maker who ran his own business. In , he left Belleme and in the following year, he became salesperson of shawls at Petit St. Thomas, rue du Bac in Paris. He then promoted to department manager because of his excellence.
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Soon the commercial model invented by this pioneering and revolutionary couple was inspiring copycats worldwide. The management willingly took on the role of unpaid intermediary between artists and art lovers.
The Rive Gauche, or Left Bank, has rather chic connotations. Communications are firmly anchored in contemporary culture, with advertising campaigns shot by the biggest names in photography. It celebrated a renaissance in late following 18 months of renovation. Now you can enjoy new and always unique experiences there, revealing all the subtle expertise of the culinary trades. It offers an ever more specialised selection of exceptional products, rare or traditional, and new realms of products and services.
He was the son of a milliner, and trade in wools and fabrics in Normandy markets before heading to Paris at the age of twenty-five. He became a shareholder in by investing alongside the brothers to transform and expand the shop. In Boucicaut borrowed 2. Now he was free to experiment with innovative sales methods based on a good grasp of customer psychology, like allowing them to enter and browse freely; fixed prices indicated on labels; catalogues and mail order; linen and bedding displays, etc.
Aristide Boucicaut was a philanthropist, and took measures to improve the living and working conditions of his employees. He put in place medical assistance, paid holidays, career promotions, evening classes, a canteen, a provident fund and a retirement fund. Marguerite Boucicaut died in her villa in Cannes in Her lavish funeral was held in the church of Saint Thomas Aquinas in Paris with many employees, customers and friends attending to pay tribute to her kindness and achievements.
Her social and philanthropic work continued in her will, as she left the bulk of her fortune to the Public Assistance system and entrusted them with building a modern hospital named after her.
Shortly after his arrival in Paris, Boucicaut met and married Marguerite Guerin. When the two partners bought the store in , it had only twelve employees and retail sales of about , francs annually. During the s and s the store expanded in size, and by Boucicaut was able to buy out Videau with borrowed money. In he was able to buy the rest of the block in which the store stood, and the following year he began construction on a new building to house the first true department store. Boileau, Boucicaut began building a department store that eventually covered more than five hundred thousand square feet and took up an entire block of prime Parisian real estate. The architecture of the store was a marvel, employing innovative iron-and-glass construction, with skylights to maximize natural lighting.
THE HISTORY OF LE BON MARCHÉ
He began as a salesperson of shawls, but because of his diligence was soon promoted to head of the department. Boucicaut also introduced several social innovations for his employees, about half of whom were women. Dormitory housing was provided for the unmarried women employees in rooms on the upper floors of the store. He provided a career track for advancement, from second salesperson to chief of counter to department manager. He established a fund, taken from store profits, to help employees who were sick, and offered pensions to employees who had worked in the store for twenty years.
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